Did you know that they have a Clio Awards for the cannabis industry? Well at one point they did, and in 2022 our Claybourne Co. marketing team took home the award for “Best 4/20 Campiagn” in which I was the Art Director for. The Road To 420 was a “stash and grab” campaign in which we gave clues on instagram where people could find a stash of Claybourne goodies somewhere in California. Each location had a significance to the brand and we used it as a way to promote our DTC platform and seasonal SKU for the 4/20 holiday.